Fashion Business Strategy
for Brands Ready to Grow
Helping fashion and beauty businesses improve positioning,
validate demand and prepare for international expansion
Are you investing in your European expansion ? Make sure your brand is truly ready for the market.
Before spending on trade shows, distribution or advertising in Europe, start with a strategic brand audit.
Strategic Consulting for Beauty and Fashion Entrepreneurs & Brands
EPIK Studio helps Canadian fashion brands prepare for the French market by validating demand and supporting data-driven expansion decisions.
EPIK Studio helps fashion, beauty and creative businesses improve visibility, positioning and growth Discover how
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Latest Fashion Business Insights
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How to Sell Fashion in France: Lessons From Canadian Brands
For many Canadian fashion brands, expanding to France represents an exciting opportunity. Because , France remains one of the world’s most influential fashion markets . And trade relations between Canada and France continue to grow. According to Trading Economics, Canada’s exports to France reached approximately US$3.64 billion in 2025, highlighting the strength of commercial exchanges…
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Go-to-Market Strategy for Canadian Fashion Brands: Beyond Brand Positioning
If you have ever travelled abroad, you already understand one of the most important principles of international expansion.Speaking the language and understanding the local culture do not automatically qualify you to enter a country. Administrative requirements, legal procedures and operational realities can stop your journey before it even begins.The same applies to Canadian fashion brands…
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How Lanvin could rebuild desirability : A Global Marketing Case Study
If I Were Part of Lanvin’s Global Commercialization Team Global Marketing Case Study – Lanvin’s Path to Luxury Growth Following a reported decline in revenue, Lanvin has appointed Barbara Werschine as Chief Executive Officer to lead a major transformation of the house.Having held leadership positions at Hermès, Céline, Louis Vuitton and Eric Bompard, her mission…
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Fashion Tales & Industry Experiences
Read My personal stories, fashion experiences, and reflections from Paris to Montreal
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