Montreal Fashion Business Decoded
Insights on fashion operations,
brand positioning,
visibility and industry growth
From Paris to Montreal
Strategic Consulting for Entrepreneurs & Brands
EPIK Studio helps fashion, beauty and creative businesses improve visibility, positioning and growth.
EPIK Studio helps Canadian fashion brands prepare for the French market by validating demand and supporting data-driven expansion decisions.
Services
✓ Visibility Audit
✓ Brand Positioning Audit
✓ Fashion Business Diagnostic
Explore the Editorials
Fashion Tales & Industry Experiences
Read My personal stories, fashion experiences, and reflections from Paris to Montreal
Latest Fashion Business Insights
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Go-to-Market Strategy for Canadian Fashion Brands: Beyond Brand Positioning
If you have ever travelled abroad, you already understand one of the most important principles of international expansion.Speaking the language and understanding the local culture do not automatically qualify you to enter a country. Administrative requirements, legal procedures and operational realities can stop your journey before it even begins.The same applies to Canadian fashion brands…
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How Lanvin could rebuild desirability : A Global Marketing Case Study
If I Were Part of Lanvin’s Global Commercialization Team Global Marketing Case Study – Lanvin’s Path to Luxury Growth Following a reported decline in revenue, Lanvin has appointed Barbara Werschine as Chief Executive Officer to lead a major transformation of the house.Having held leadership positions at Hermès, Céline, Louis Vuitton and Eric Bompard, her mission…
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My Fashion life From Paris to Montreal
A Personal Journey Through Fashion, Luxury and Identity Along my life in Fashion From Paris to Montreal , Certain people often ask me why I speak about Fashion with so much emotion . And honestly, I think it is because fashion was never something distant or aspirational in my life. It was simply… normal. I…
Visibility without positioning is just noise.
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